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/ Vita about

Ste­fan Hölzel accom­pa­nied the Sparkassen from Rhineland into online sales as the youngest board advi­sor in the Sparkassen-Finanz­gruppe before the mar­ket­ing com­mu­ni­ca­tions grad­u­ate took over as head of mar­ket­ing and eCom­merce at PSD Bank Rhein-Ruhr eG at the age of 28.

After suc­cess­ful­ly com­plet­ing man­age­ment sem­i­nars at the Acad­e­my of Coop­er­a­tive Banks, Ste­fan Hölzel took over the man­age­ment of an inter­na­tion­al project sup­port com­pa­ny. The busi­ness activ­i­ty was dis­con­tin­ued in the course of the Coro­na pandemic.

From mid-2020, Ste­fan Hölzel will be advis­ing medi­um-sized com­pa­nies with an inde­pen­dent mar­ket­ing con­sul­tan­cy. The ser­vices are in essence: assump­tion of man­age­ment tasks on a tem­po­rary basis (includ­ing inter­im mar­ket­ing man­ag­er), sourcing/procurement or pro­cure­ment of goods and ser­vices on behalf of cus­tomers, cre­ation of mar­ket­ing con­cepts and eval­u­a­tion of third-par­ty and cus­tomer concepts.

Marketing-Beratung Stefan Hölzel
Geranienweg 7
42699 Solingen
Germany
Tel +49 212 — 25081420

/ Vita about

DSC_2371 inv-blue

Ste­fan Hölzel accom­pa­nied the Sparkassen from Rhineland into online sales as the youngest board advi­sor in the Sparkassen-Finanz­gruppe before the mar­ket­ing com­mu­ni­ca­tions grad­u­ate took over as head of mar­ket­ing and eCom­merce at PSD Bank Rhein-Ruhr eG at the age of 28.

After suc­cess­ful­ly com­plet­ing man­age­ment sem­i­nars at the Acad­e­my of Coop­er­a­tive Banks, Ste­fan Hölzel took over the man­age­ment of an inter­na­tion­al project sup­port com­pa­ny. The busi­ness activ­i­ty was dis­con­tin­ued in the course of the Coro­na pandemic.

From mid-2020, Ste­fan Hölzel will be advis­ing medi­um-sized com­pa­nies with an inde­pen­dent mar­ket­ing con­sul­tan­cy. The ser­vices are in essence: assump­tion of man­age­ment tasks on a tem­po­rary basis (includ­ing inter­im mar­ket­ing man­ag­er), sourcing/procurement or pro­cure­ment of goods and ser­vices on behalf of cus­tomers, cre­ation of mar­ket­ing con­cepts and eval­u­a­tion of third-par­ty and cus­tomer concepts.

Marketing-Beratung Stefan Hölzel
Geranienweg 7
42699 Solingen
Germany
Tel +49 212 — 25081420
mbstefanhoelzel-references

/ references

mbstefanhoelzel-jimmycornettshop

Stringkiller Couture

Oper­at­ing the online busi­ness on behalf of the client. Peri­od­ic finan­cial con­trol­ling. Pre­sen­ta­tion and order of new products.

mbstefanhoelzel-merlinapotheke

Merlin Apotheke

Cor­po­rate design and prod­uct design for inno­v­a­tive phar­ma­cy prod­ucts. Sourc­ing for select­ed prod­uct ele­ments and ingre­di­ents. Design­ing sales cam­paigns and prepar­ing contracts.

mbstefanhoelzel-jimmycornett

Jimmy Cornett and the Deadmen

Man­age­ment on con­tract for the band (book­ing & agree­ments), coor­di­na­tion of media requests, pro­duc­ing the music clips, com­mu­ni­ty management.

mbstefanhoelzel-deinhektar

DEIN HEKTAR

Cor­po­rate design, web design, final­iza­tion of cus­tomer forms and con­tracts, web-based auto­mat­ed doc­u­ment deliv­ery to inter­est­ed cus­tomers, acqui­si­tion campaigns.

/ services

Interim Head of Marketing

Tem­po­rary takeover of spe­cial­ist tasks and lead­er­ship of per­son­nel in com­pa­nies (on an inter­im basis) in the areas of mar­ket­ing, eCom­merce, CRM, media and pub­lic rela­tions, and project man­age­ment. Sup­port in the search for qual­i­fied can­di­dates to take over the position.

Sales & Marketing Concepts

Devel­op­ment and mod­i­fi­ca­tion of mar­ket­ing and sales con­cepts, e.g. new cus­tomer acqui­si­tion, influ­encer man­age­ment, reg­u­lar cus­tomer care, key account man­age­ment, com­plaint man­age­ment. Ana­lyz­ing, research­ing and pre­sent­ing com­pet­i­tive con­cepts or adapt­ing con­cepts from out­side the indus­try to the client’s tar­get industry.

Pitch Assistance

Assis­tance in defin­ing your agency require­ments, pitch solic­i­ta­tion, agency selec­tion, pitch prepa­ra­tion and exe­cu­tion, con­tract devel­op­ment, per­for­mance eval­u­a­tion and monitoring.

Trade mediation

Search and arrange­ment of ser­vices and goods (sourc­ing) at domes­tic and for­eign mar­kets. Price and deliv­ery nego­ti­a­tion. Con­tract prepa­ra­tion and con­tract ver­i­fi­ca­tion in the inter­est of the client. Estab­lish­ment of sup­ply and logis­tics chains.

Exhibition and event planning

Plan­ning of exhi­bi­tions and cor­po­rate events, cre­ation of pro­mo­tion­al tools (print ele­ments, adver­tis­ing mate­ri­als, pro­mo­tion­al games), obtain­ing of cater­ing offers, pro­cure­ment of top-class speak­ers, mod­er­a­tors, artists, musi­cians and bands, fol­low-up billing management.

Incentive trips

Invi­ta­tion man­age­ment in the customer’s cor­po­rate (online or print), pre­sen­ta­tion of des­ti­na­tions and col­lec­tion of offers, sug­ges­tions for the sup­port­ing pro­gram (part­ly exclu­sive arrange­ments), reser­va­tion / book­ing / can­cel­la­tion, on-site support.

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